Hollywood Turns One Hundred
"Hollywood is a place where they'll pay you a thousand dollars for a kiss and fifty cents for your soul." ~ Marilyn Monroe
I’ve lived in Los Angeles for forty plus years. I might be infected with wanderlust but the familiar Hollywood sign visible from the Hollywood (101) freeway and the view of the San Fernando Valley at night from the top of the hill on the San Diego (405) freeway spell the comfort of home to me.
In today’s social media crazy world, the Hollywood sign is one of the most Instagrammable sights in Los Angeles. Did you know that the sign was erected a 100 years ago? Not only is the famous Hollywood sign turning a 100 but so are a lot of Hollywood mainstays and surprisingly I found as I drove up the coast this weekend that Carmel by the Sea is also turning a 100 this year.
So, for a brief history lesson: the sign was erected in July 1923 as a real estate billboard advertising a new neighborhood called Hollywood Land. This was a sign intended to be lit up at night and so it was covered in thousands of lightbulbs. A person was hired specifically to live in a shack by the sign and change out the burned-out lightbulbs.
Only intended to last about eighteen months originally, the sign has received several makeovers including some Botox shots and total plastic surgery such that it is now made of giant steel letters sunk into a concrete foundation that will allow it last at least another 100 years or more. Oh, and they dropped the land from the end of the sign during this restoration.
The land the sign originally stands on was owned by Howard Hughes who potentially wanted to build a castle here perhaps in competition with his great friend Randolph Hearst. Of course, he did not build his castle but nor did he deed the land to the local chamber of commerce. They had to figure out a way to buy the land from his estate.
The restoration of the sign and the purchase of the land to make it a part of the Griffith Park area was achieved through fund raising activities and the sponsorship of notable Hollywood greats such as Warner Brothers and Hugh Hefner among others.